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t Midsummers Eve
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Cost
Ease Of Use
Effectiveness
Members
Quick Facts
Cost 1 Month £9.95
Very cheap
Popularity 7,000 active users
Very low
Gender make-up
       
Not available

Midsummer's Eve is a dating service for people living in the United Kingdom. They've been around for some time, since 1999 to be exact. The site advertises itself as free, however this is not correct as many features are only available on payment of a subscription fee. Members must submit a detailed profile before they can message others on the site.

Midsummer's Eve doesn't have a huge number of participants; however those who are there do have quite in-depth and interesting profiles. Prospective members must answer several pages of questions and provide details about their physical appearance, lifestyle, and relationship type sought. In addition, there are more obscure questions, such as “in what period you'd like to live” or “name someone famous you'd like to have a dinner-date with”. Unfortunately it's necessary to fully-complete the lengthy profile and upload a photo before one can fully participate in the site.

Although they advertise themselves as being “free” on the front page, this isn't strictly true. While non-paying members can use the site to some extent, browse, send winks and send email messages (up to a certain quota), other privileges such as viewing full-size photos, and having access to the matchmaking and viewing tools, are only available to subscribers. Monthly subscriptions start at £9.99.

The site offers a surprisingly rich set of features that include sophisticated searches and checking who's visited your profile, voice greetings, finding out who's tagged your profile (there are several options, gorgeous, bonkers, a genius etc), who's saved your profile on their favorites list. Local meetings and events are also advertised on the site.

By Tara Miller

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