Meetic UK and Dating Direct now seem to be, for all purposes except name, the same site. Dating Direct was taken over by the Meetic Corporation in 2007. Meetic has a number of dating channels across European countries, and all provide a similar format, with services such as chat, messaging and matchmaking tools.
Meetic UK is a relatively small site, with an estimated membership of about 24,000. The large numbers of profiles that are visible when accessing the site are from the other Meetic portals across Europe and the United States. So even though you may see there are thousands of members apparently online, many of these people will be in different countries.
Joining the site is relatively straightforward and does not cost anything. Free membership will allow you to create a detailed profile and upload photos. Browsing, and viewing other members' profiles is also possible, however services such as email, messaging, and matchmaking all require upgrading to a paid membership.
Membership starts at £29.99 for 1 month, however discounts for longer subscription periods are available. Prospective members are advised to read the cancellation terms and conditions carefully, as complaints about rebilling are common theme among Meetic sites.
The Meetic sites all have a good selection of features, which are well presented and easy to use. The search tool is sophisticated, and allows detailed criteria to be set, such appearance, background, habits and character, as well as when the person was last online. Clicking on a profile gives you the option to email, start a chat session or to “wink” at the other member.
Meetic UK are aggressively promoting their Affinity brand (Dating Direct Affinity), their matchmaking service, and as such links and popup advertisements for this site feature very prominently.