50 Ratings 2.83 / 5
Ease Of Use
Quick Facts
Cost 1 Month $34.99
Popularity 6.4 million active users
Very popular
Gender make-up Men/women equal
(1 to 1)       
No gender bias

Match first launched in 1995 and is widely considered to be one of the pioneers of the online dating scene, and its savvy marketing campaigns and continued efforts to help people find true love has greatly helped in bringing online dating into the mainstream. sends daily matches, people chosen specifically because they best match your chosen criteria.

Match are currently running the following promotions: Is it truly that big?

Current estimations put total registered users at almost twice as many as its nearest rivals - eHarmony and, both of which are very large sites. When one takes into account the fact that it is almost certain that a large proportion of those consist of users who are no longer active, even conservative estimates puts the number of active users in "the millions".

On the website, it states that they service 24 countries and territories, but statistics found online reveal that North American users make up for slightly more than half of the population.

If dating websites can be thought of as fish-filled seas, then would be the biggest sea out there, with many more fish compared to the other seas.

No matter how you slice it, those are pretty impressive numbers.

But now comes the big question: Is a place where you should cast your rod and see what bites? Or are you better off fishing elsewhere?


The registration is a pretty bog standard affair on You provide a handful of personal details, much like you would do when registering at any dating website. Once that's done, you're in. Welcome to, where opportunities for true love await you - but before you can start searching for suitable prospects, you'll receive a prompt to fill in your personality profile. signup form

Personality profile

To get noticed in the world of online dating, you'll need a profile to show would-be dates, no two ways about it. The best step with (and other dating sites for that matter), is to complete your profile and add some decent photos (the option is there to import photos from a Facebook account) as soon as you join.

New members have their profiles highlighted for a certain period of time - you should take full advantage of this. You don't want any potential interests clicking your profile and finding it's empty. If you have a completed profile, at least they'll have the opportunity to get to know you a little bit more before deciding whether to exchange emails - it gives you an edge because it shows that you've taken the time to write something thoughtful.

New members have their profiles highlighted for a certain period of time - take full advantage of this.'s personality profile can be split into two different parts: the first part is all about you and what you're like, while the second part goes into what you are looking for in a date or partner. It's pretty standard stuff, mostly about your likes and dislikes, your principles and values, whether you expect your partner to make so-and-so income or have such-and-such education and whether such things are dealbreakers for you.

But there is the occasionally entertaining question such as asking you which title you'd choose for a particular book cover if you were given free-reign as the publisher, or what you'd do if you receive a nice fat bonus from your employer (Give it to charity? Go on a shopping spree?)

It should take around 15-20 minutes to write a complete and thorough profile. A well-written profile will always stand out from the rest, so do ensure that you put a little effort into it if you want to see good results.

The Look and Feel

So you've got a taste of the site - but now you're ready to get serious and do some browsing. A good and functional layout is important to any dating website - and manages to get that down pat. It's not the sleekest and smoothest of layouts, but it gets the job done and ultimately, that's the most important bit.

Options, Options and Options

Ever heard of that phrase about being like a kid in a candy store? Well, that's the way you're likely to feel if you love having lots of different things to try out because comes with a lot of bells and whistles to play with. Sure, most of them cost you, but at least you have the option of adding it onto your membership plan if you want to.

There are quite a number of features for you to play around with, but we'll go only over a few of them here, and let you have the fun of discovering the rest!


These are keywords that best describe yourself, which you can place on your profile to help make it easier for other members with the same similar interest to search for you. For example, if you choose to put the MatchWord "cycling" on your profile, when someone clicks on the keyword "cycling", your profile will turn up on a list of people who have the same MatchWord in their profiles. This makes MatchWords a quick way to check to see whether anyone shares your interest. And with's impressive user count, you're not likely to find yourself alone when it comes to crazy interests (swimming in the Arctic, anyone?)


For those of you who get a little stressed out about deciding what to write about yourself, you might want to consider going with's ProfilePro service. For a one-time fee, you get's professional writers to create a profile for you, incorporating all of your personal details, likes and dislikes, etc. What they do is take the stress of having to write your own profile off of your hands, and then proceed to come up with a profile that will get you more hits from the folks that you truly want to meet.

You can even get get's professional writers to create a profile for you - for a fee.


If you're looking for some light-reading on relationships, dating, sex and romance, then you might want to check out's free online magazine, Happen. As its tagline so emphatically states, "Because love doesn't come with instructions".

Matching allows you to browse through the members' profiles for free. All you have to do is fill in the normal parameters, like distance from your current location, and you'll get a list of member profiles you can start browsing through immediately. The list will be ordered, with those fitting the closest to your criteria for a date or partner placed at the very top, a feature which you may find improves your profile-browsing experience exponentially.

Daily Matches

They will also give you a number of daily matches, profiles chosen specifically because they best match your chosen criteria. With new users registering every day, that means you'll be getting matches from both established and new members - the more the merrier, as they say! mobile app

When you go through these daily matches, you'll have three choices: Yes, No, Maybe (all pretty self-explanatory). If you select "Yes" for a particular profile, you can choose to send them a message, or just do it at a later time.

You don't have to go through the daily profiles, but if you do, your choice will send each profile to the Yes, No or Maybe folder, thus making it easier for you to see and organize your communications to the profiles that you're interested in.

Further Communication

If you like what you see and read, you can start communicating via a "wink", a selectable option that lets the other party know that you're interested in getting to know them a bit more. However, like a lot of other dating sites, a paid subscription is needed to message other members.

Fees & The 6-Month Guarantee straddles the fence - it's neither ridiculously expensive, nor dirt cheap. A minimum 3-month subscription will cost you $19.99 per month - add an extra $3 per month, and you'll get a bag of other goodies, which includes a highlighted profile and notifications of when the other party has read your email. also has their much-touted "6 Month Guarantee" package. If you take up this package, and don't find a partner that you're happy with after 6 months, will give you another 6-month subscription for free. This package offers the most in savings, and costs $23.99 per month.

Be aware that, although the prices are stated as "per month" on the website, you will be billed an upfront lump-sum payment for the whole period.

Renewal Issues

One consistent complaint against over the years has been against the company's automatic-renewal policy, billed on the website as "Continuous Service". The gist of it is this: unless you cancel your membership before the end of the membership period you signed up for, automatically renews your membership plan at the end of that period. This is "standard practice" on many dating sites nowadays.

In's defense, on the page where you choose your membership plans, they clearly state that this is a practice they engage in. straddles the fence - it's neither ridiculously expensive, nor dirt cheap,

If you've decided to sign up for a paid membership plan, always take note of when your membership period ends, then set up reminders a few days or even weeks before that date. When you are sent a reminder to notify you that your subscription is soon coming to an end, you can make a decision then and there on whether you want to renew or not. If you don't, then just cancel your membership before the end of membership period - by doing so, you could be saving yourself a ton of problems and headaches.

A glance at profiles shows that a lot of people are having fun hooking up and enjoying casual relationships.

Online feedback from various customers who have used point towards it being unlikely you'll receive a refund if you do happen to forget to cancel your subscription before it renews.

The Digital Age is taking full advantage of the mobile digital age - its matchMobile service is there for you for when you need to "Get your Matches on the go". matchMobile allows you to check your email, look up on who's been checking your profile, and search for potential matches, all on your smartphone. It also offers free apps that have been specifically designed for Android, BlackBerry and Palm. And here's the good news - matchMobile is a free service that comes with all of's subscription plans. How's that for value for money?

To Sum Up: Is Match Worth the Money? is well-known for being the dating website that has the most users. But that doesn't necessarily translate to more chances of finding a partner you'd want to spend the rest of your life with - you're just as likely to meet a lot more people who might look good on paper, but fail to generate any real chemistry when you meet in person.

Sure, they mention that approximately 250,000 people successfully find a partner through the site every year and that this figure is more than double that of the success of other dating sites. But a perusal of the profiles on the site seems to show that a lot of the other people on the site are having fun hooking up and enjoying casual relationships.

However, if you're looking to get back in the dating game (rusty, perhaps?) or you're still at that stage in life where you're all about meeting new people and getting to know them better and engage in a bit of casual dating before tying the knot, then, with its user-friendly site, smorgasbord of options and add-ons, and yes, high number of active users, could very well be the right dating website for you.

Are you ready to hook your bait, cast your rod and see what this rather large sea has in store for you?


  • A LOT of registered users: You might have been told that has the highest number of registered users in the online dating world. Of course, like any other dating website, not all of the users are active, but even if you take away all the in-actives, that's still a pretty high number.
  • Browse Profiles: Unlike some other high-profile sites, lets you browse other members' profiles. And you can do it for free. This can be a great incentive for those who want to fiddle about the site first before committing both time and money.
  • Lots of add-ons and options is like the optimize-your-computer business of the dating world; there are tons of add-ons and options available that you can add to your subscription plan. Flexibility means that you can choose all, some or none of them.
  • Free matchMobile service: For those of you who enjoy the mobility and utility of smartphones, the free matchMobile service at every subscription level is a nice bonus.
  • 6-Month Guarantee Package: Not sure whether you'll find love on The company's 6-Month Guarantee Package means that you pay for a subscription of 6 months, and after that time, if you haven't found yet your special someone, will offer you an additional 6 months for free! How's that for a guarantee?


  • Email Exchange for Paid Memberships Only: This has been listed as a con, simply because it will be viewed as one by those who are just looking for a casual date or hookup. But, it's pretty bog standard in the dating world to require that users sign up for a paid membership in order to exchange emails. Still, one could see it as a pro for those after a serious relationship, since those looking for a casual fling or hook-up might be deterred by the fees.
  • Continuous Billing Service Policy:'s auto-renewal policy purports to be that way because they "don't want to interrupt your service and prematurely end your conversations". Sure, that sounds fine - but how many people remember to cancel their memberships at the end of their commitment period? has been noted as very rarely giving refunds to customers who miss the cancellation deadline.
  • 6-Month Guarantee Package: We've listed this as pro, which it should be. But, as you'd expect, there are tons and tons of rules that come with this. These extra rules might make it tricky for you to actually qualify for the additional 6-months (at no cost).

By Tara Miller

Rating from 50 customers

5 Star: (12)

4 Star: (8)

3 Star: (7)

2 Star: (9)

1 Star: (13)

Total 50 Ratings
10 Reviews
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  • Avatar

    CassandraBrownAugust 15th, 2016


    Nice to know that there's a dating site, where people might found there true love. It would be my pleasure to give decent advice.
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    hubby2May 10th, 2016

    Above average

    I don't think the guarantee is worth much anyhow i did manage to meet someone there but only after a fair few duds. i agree with the others & you have to figure out which are the dead profiles and not waste time on them.
  • Avatar

    Seminole388June 1st, 2012


    The guarantee says if you don't find someone you get the 2nd six months free. I met lots of people but none who were whom they claimed. When I filled out the questionnaire I stated I meet people. That was the guarantee....not that you would meet someone you like but that you would meet someone. I found it a waste of money. They leave profiles up that are not active so you can't contact them. Not well managed.

    Janice12May 15th, 2013

    Below average

    Replied to Seminole388 I think all this sites are pure scam, you never know who is really talking to you unless you videocam with them, I mean, anyone can create a fake profile and you can even fall in love with somebody that does not exist!!! It happened to my sister and there is no law against it as far as I know.
  • Avatar

    NancyApril 24th, 2012

    Below average

    I joined because I heard all the good praises but was very disappointed. The features and the site itself was very user friendly and made it easy to connect with someone. The problem I had was that the guys on the site that contacted me were cocky and arrogant or were simply looking for "slender" or "athletic and toned" women. I'm not a BBW but I'm not a size 2 either so this site was no help for me.
  • Avatar

    Thomas_5066April 15th, 2012

    Just average

    Bought the 6 months package with this website, hopefully looking for a long term relationship, but I set my standards low at first saying to myself "If I can get one single date within the 6 months, it would have been worth it!".

    Not a single date, in fact, I only talked with 2 women in the first month, we sent around 3 replied between us, and then suddenly they don't message back. After that, I sent a good amount of messages and no one ever replied, I even got one blacklist for no reason. My theory (apart from the likelihood of them not wanting to message) is that the website doesn't say if any of those users are under a paid account or have ceased their subscriptions, which could be why they don't message.

    On the last month, I phoned Match to stop my paying subscription, and told them of this theory, no matter what I said, the person on the phone always suggested that I need to keep paying, this may be to suggest more time but the way he said it and kept suggesting it felt like he was pressuring me to keep paying. Of course, only because I am low on dosh I had to close.

    That was my experience, £60 down the drain (thankfully I got money off through one of their celebration e-mails), if Match had a lifetime membership fee I would have stayed and keep trying, sadly the whole experience was just me sending messages to accounts I am not even 100% sure are active.

    3 Stars for at least being more widely available, and the 2 I did talk to meant I did something right, and it was easy to use, and I know it's done more justice to others, just not for me this time.
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    Jason_4978March 14th, 2012


    This is a great site, was successful in finding a match within 2 weeks. Pros: You can choose who you pursue, along with suggested matches from Also, profiles are very detailed and there are very few scammers or fake profiles. Cons: You really need your "A" game. While you get to choose who you pursue, those who you pursue may chose not to respond to you. You need to make sure your profile is good, your pics are good, and you are accurate and truthful. The cream rises to the top on here.
  • Avatar

    chris88008January 11th, 2012

    Below average

    Was a member and was not successful; three month membership and only chatted with one woman on a couple occasions. Sent numerous emails but other than the one gal (and a couple chats) I had no dates and 60 some profile views.

    Found several scam profiles and brought them to Match's attention. Had dozens of notices that "someone wants to meet you", only to find that their profile is inactive. Let's see, someone wants to meet me and the next day the profile doesn't exist. While I can't say is a complete scam, it's not as rife with fraud as other sites.

    Match does check your profile, but the enforcement is hit or miss. I reported one gal because her profile said she wasn't a member but to contact her at i'm a hot chick at yahoo dot com. (not the addy but you get the idea). I mentioned on my profile that if you write to me, put Tiamat in the subject line so I know you read my profile and weren't a 'bot. (because I didn't want Match to use my account as a shill after I cancelled). They really didn't like that!

    Not recommended, but your mileage may vary.
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    xbluenoteSeptember 26th, 2011


    Very interesting comment from someone -- 4-5 men for every 1 woman. Where did someone get that statistic? It's revealing in several ways. If older men knew that being against the population trend of more single older men than single older women they would not be inclined to waste their time on
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    CindyMay 27th, 2011


    I wish that I could block my current entire state on Where I live now is NOT important; I hate Kansas. So, my search for a mate is specifically outside of where I live now because I want to meet someone out of state and move! But I get most of my responses from the state I live in, so I never respond to any of them. Since I don't want men from my city/state contacting me...How do I block my state? Can I? Is this possible?

    If I can do this it would make a perfect 5 star for me.

    Jay_4526November 13th, 2011


    Replied to Cindy @Cindy What do you look like? If your are half decent, you can stay in my spare room at my house in London ;'D
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    LAMURIA_3739May 6th, 2011


    The worst website ever. I meet an man, he was so cute and nice and romeo with flowers and nice words and great promises and all was look like happy love story.. As soon we get married --after 1, 5 dating -- he become controller, rude, aggressive man. He beat me, cheat me, lied me.. I find out previously he was 6x married, have hundreds of lovers all over the world, have been liar all his life. 2.83 50 A review of Match.