Book of Matches offers a free dating experience. The site has an active user community which is comprised mainly of North Americans. It includes a host of features such as real-time web chat, member rating, and personality tests.
Everything in Book of Matches is free of charge, including emailing, sending flirts, uploading photos and videos and participating in the user forums. There are no premium features or paying accounts meaning everyone gets the same basic membership plan.
Though BoM represents singles in the United States, it does have members from England, Canada and Australia, as well as other parts of the world. There are around 24,000 active users, with several hundred online at any given time.
You can begin a search without signing up. You will get a brief listing of singles available in the city and state you choose. When you do create your own profile, it is free. The site claims it only takes 30 seconds to make your own profile.
After you have created a profile, your search should return responses that are more accurate. Each user has the ability to add options describing themselves, add a picture and explain what they are looking for in detail in their own words.
Once you find a match, communicating with them is supposed to be free via email and messaging. However, there are a lot of ads and banner messages advertising other sites, detracting from the profile you are looking at.
BoM does offer some fun personality tests, but not true compatibility tests. They also alert you to who is online now and what type of relationship the person is seeking. When you sign up, you can also access the chat rooms and participate in discussions that are un-moderated.
Book of Matches is a decent free site with a good selection of features and an active user community. They offer a few articles with dating tips, both for men and women. There aren't any specials since they offer free registration and free contacting of members.
The main drawback is that the pool of active users is on the low side compared to say OkCupid or PoF.com meaning there's less choice available and potentially further to travel if you meet someone.